SFL Communications

January 4, 2018

DENTON, TX – The Simulation Football League is proud to announce its partnership with Showbusiness Inc., a film and live event production company in Dallas. The company has entertained clients that include President George Bush, Merv Griffin, Mary Kay, Dallas Stars, Reebok, Lexus GQ Magazine, Fremantle Media NBC and many others.

“We’re so thrilled to have Showbusiness Inc. on board for Season 10 and the future of the SFL,” said Commissioner Cameron Irvine. “We have been working with Showbusiness Inc. for quite some time now to create some amazing things. We are an entertainment product and they are an entertainment company. Along with APM Music, we are building a first-class entertainment experience.”

Coupled with the announcement, the league is happy to announce the confirmation of the first SFL presented by APM Music Convention, which will be held at Showbusiness Studios in Irving from July 13-15 that will include the league’s celebration of the inaugural Hall-of-Fame class, opening night of Season 11 and action from every team in the league on Opening Weekend.

“We immediately recognized the impact the SFL has on the revolutionary growth of the E sports industry,” said Lynne Reynolds, President of Showbusiness Inc. “We are ecstatic to join Commissioner Cameron Irvine in this endeavor.”

Showbusiness Inc. becomes the third sponsor of the SFL in less than a month. The league saw an increase of YouTube subscribers in Q4 2017 of 264% and saw a 44.7% increase in website traffic during the same time period. From Season 8 to Season 9, watch time of league-generated content rose 51%, total views were up 57%, likes were up 49% and shares grew 48%.

The Simulation Football League is a sporting experience unlike any other where viewers are participants in the action as players, scouts, coaches, writers, commentators and team owners. The SFL uses the artificial intelligence of All-Pro Football 2K8 to execute its simulations, but employs a custom player builder and broadcast presentation to the product, tracking player history and statistics turning virtual reality into reality. The SFL has been featured in Forbes, Bleacher Report and on the front page of Twitch. For more information, visit www.simulationfl.net.

Showbusiness, Inc. is a self sustained and diverse company with over 100 years of collective experience in live event production, film/television production, prop & set design/construction/rental with 4 distinct venues in the DFW metroplex. By forming strategic partnerships within complimentary industries, Showbusiness, Inc. has an unparalleled range of developments on the local, national and international level. Each venue offers a diversity of entertainment capabilities from a 15,000 sq. ft. sound stage to a variety of event spaces for live themed shows, corporate events, private parties & film production space with the ability to accommodate from 1 to over 1000 attendees. Located centrally in Irving, Texas, Showbusiness, Inc is proximal to both airports and positioned to acquire other venues, businesses and intellectual property to develop future entertainment opportunities. For additional information go to www.showbusinessstudios.com or call 214-448-7373.