SFL Communications

December 19, 2017

DENTON, TX – The Simulation Football League and APM Music are proud to announce a one-year agreement with APM Music to become the SFL’s title sponsor, making the SFL officially the Simulation Football League presented by APM Music, the SFL presented by APM Music for short.

“This is a ground-breaking achievement not only for our league, but for grassroots e-sports efforts,” said Commissioner Cameron Irvine. “APM Music will help us elevate our broadcast quality and we’ll help APM Music reach new customers in the emerging content-creators marketplace. It couldn’t be a better partnership.”

APM Music becomes the SFL’s first title sponsor in league history. The company will be featured prominently on the SFL’s front page Twitch broadcasts and will have a weekly YouTube segment in the works promoting the best sounds of the week in the SFL. APM Music is the exclusive music licensor of the NFL Films Music Library.

“As the leading music resource to the video game and sports industries, we are very excited to partner with SFL in this groundbreaking entertainment format,” said Rob Cairns, Director of Business Development, New Media and Digital.

With the partnership, the SFL’s new theme music will consist of over two hours of music composed by Tom Hedden and Tom McWilliams. Hedden has won five Emmy’s and his composition, “Sprint Right”, serves as the NFL’s league theme and musical logo for all NFL game broadcasts. McWilliams, who’s “proud and excited to have my music serve as the theme for the SFL”, works as a Music Editor for NFL Films and has won Emmy awards for his work on HBO’s “Hard Knocks”.

The Simulation Football League is a sporting experience unlike any other where viewers are participants in the action as players, scouts, coaches, writers, commentators and team owners. The SFL uses the artificial intelligence of All-Pro Football 2K8 to execute its simulations, but employs a custom player builder and broadcast presentation to the product, tracking player history and statistics turning virtual reality into reality. The SFL has been featured in Forbes, Bleacher Report and on the front page of Twitch. For more information, visit www.simulationfl.net.

APM Music is the world’s leading creative music house and production music library, renowned for the unique quality and range of music. With over 50 diverse libraries, APM Music has the most comprehensive, deepest and broadest music collection in the industry–over 500,000 tracks produced by the industry’s most respected and admired libraries. APM Music provides a full range of music services including music replacement services, custom scoring and Music Director assistance to help you find the best tracks for your production. For more information, visit www.apmmusic.com.